Week 28: Why You Should Have Lunch with ChatGPT

Insurance agents understand the value of a business lunch. We meet with prospects, clients, carrier reps, and centers of influence because those conversations move the business forward — they generate ideas, solve problems, strengthen relationships, and create new opportunities.

But most agents don’t have a business lunch every day. When we don’t, lunch usually becomes one of three things: we eat at our desk while working, we scroll our phone, or we take a few minutes to decompress. Sometimes that mental break is exactly what we need, especially after a tough morning, but not always.

A couple of weeks ago, we talked about how you only get about thirty meaningful activity slots in a day, and last week we looked at why the insurance business is built for leverage. This week is about one of the simplest ways to start creating that leverage without adding a single minute to your schedule.

What if, a couple of times each week, you turned lunch into a standing strategy session?

What if you had lunch with ChatGPT?

This is not a technical exercise, and it’s not about typing perfect prompts. It’s simply about having a conversation — the same kind of conversation you would have with a business partner, a consultant, or a mentor.

Maybe you’re sitting in your car, maybe you’re at your kitchen table, or maybe you find a quiet place where you won’t feel self-conscious. You open a new chat, use the dictation feature on your phone, and start talking through whatever is on your mind.

You might work through a renewal strategy, ask for feedback on an email you’re about to send, brainstorm a presentation, or think through a workflow problem that’s been slowing you down. You might pressure-test an idea before taking it to a client or organize your thoughts before an important meeting.

The difference is that the conversation is available whenever you are, which makes it far easier to build into your routine.

A couple of weeks ago, we established that your daily capacity is limited. You only get so many meaningful opportunities to move your business forward, which means leverage is not about working more hours — it’s about increasing the value of the activity slots you already have.

When you sit down with ChatGPT, you are no longer starting from a blank page, organizing your thoughts alone, or manually building everything from scratch. Instead, you’re compressing time, accelerating your thinking, and turning an ordinary lunch break into a high-value strategy session.

That’s what leverage looks like in practice. For about the cost of a couple of coffees each month, you’ve added something that functions like an on-demand team member — one that helps you think, write, plan, and solve problems faster.

Here’s where it gets interesting. If you’re using the paid version, it starts to learn you over time — your focus, your priorities, your style, and the kinds of problems you’re trying to solve.

That means those lunch conversations improve. They become more focused, more relevant, and more productive because you’re no longer explaining everything from scratch. You’re continuing an ongoing strategic discussion.

At that point, it stops feeling like a tool and starts feeling like part of your workflow — something you naturally rely on to sharpen your thinking and move faster.

Most agents don’t have an effort problem — they have a thinking-time problem. The day fills up with service work, emails, quoting, and meetings, and by the time you come up for air, there’s no time left to step back and improve the way your business operates.

That’s what these lunches create. They give you space to plan, improve processes, develop content, and think through client strategy without adding a single minute to your schedule.

You’re not working more. You’re simply converting an existing activity slot into a higher-value one.

Imagine walking into the afternoon with a clear plan because you spent twenty minutes thinking strategically instead of reacting. Imagine solving problems faster because you’re not working through them alone, and producing better communication, better workflows, and better ideas on a consistent basis.

This is how leverage starts. Not with a massive system or a complete overhaul, but with a simple, repeatable behavior that improves the quality of your thinking over time.

At the virtual conference, we’re going to go much deeper into where AI fits in the agency workflow, what to delegate to it, what not to delegate, and how agencies are actually using it to free up high-value time.

But you don’t have to wait for that to begin. Start small and try it twice this week — not every day, just twice.

Have a business lunch with ChatGPT.

You might be surprised how quickly it becomes the most productive meeting on your calendar.

P.S. This article was written over lunch with the help of ChatGPT.